Social media listening is one way to increase your sales without investing in more marketing.
Once you’ve identified the demographics, interests, sentiment, and other data points that are important to your business and a few key competitors, it will become clear which Social media listening channels should be used for what purposes.
Social media listening means monitoring channels for keywords and phrases to indicate where you can go next concerning marketing and advertising. Here are the top social media platforms for monitoring:
Social Media Platforms to Increase Sales
1. Twitter
It’s essential to seek out influential Twitter users in your market segment. Follow them, and then interact with them to build up a relationship. You can also search Twitter using hashtags relevant to your business.
Twitter is an excellent source of information on what people are saying about your competitors and potential new customers.
2. Facebook
In addition to attending business events, Facebook is a great way to get customer feedback. Check out current events and other information to know what’s happening in your market segment. Pay close attention to any comments or posts that talk about the best type of products or services that you offer.
You can also use Facebook to run competitions. Invite your followers to share their ideas, and when they make comments that show more sales, you’ll be able to tell the difference between those comments and those with low sales potential.
Twitter vs. Facebook Listening
Twitter contains hashtags relating to a variety of topics. Asking people relevant questions will give you the insight you need on where your competitors spend their time and money.
Twitter is more beneficial for gathering information. It’s a good source of leads, but it could be more successful in converting followers into customers.
Twitter should be used for gathering information and connecting with potential new allies. You can then use that information to springboard to other marketing platforms that will provide you with more leads and sales.
Facebook allows you to connect on a more personal level, enabling you to get your customers’ opinions and feedback in a way that Twitter doesn’t allow.
Understanding how to analyze your results is a must. You need to know what words, phrases, and tweets are relevant for your business and those relevant for competitors.
Then, you’ll want to see who uses those terms or similar terms on specific social media channels. Select the ones that will help you increase your sales or market share through social media listening.
Suppose you’re looking for other data points related to your market, including engagement statistics and demographics. In that case, there are a few essential analytics tools that you can use to get the answers you need. To find the most concrete results, you will want to use multiple analytics tools to help identify gaps in your market:
Monitoring the results of your competitors’ campaigns can help you determine what they are doing well so that you can find new ways to do better. As a result, you can also monitor competitors’ Facebook Insights to see which information and messages are effectively delivered to your potential customers.
The Twitter Monitoring Tool from Moz will allow you to monitor trends on this social media platform so that you know what is being said about your competitors and your brand.
Social Media is an ever-changing space. Businesses need to change with the times if they want to stay relevant. Listening lets you see what people are saying about your industry so that you know how to improve your marketing strategy and stay current with your competitors.
Social media listening is crucial in connecting with people, understanding what they want, and as a result, making more sales and increasing market share.
