Customer verification is a process that allows you to identify your customers. It ensures the identity of your client is real to save your company from fraud. Some people perform identity theft and may cause your business losses by placing spam orders.
You can use various things to make this process smoother. For example, you may use an address verification software tool to confirm the identity of a customer. Here is everything you need to know about the steps you can take to make verification a breeze.
Make Sure Everything Is Fast
People don’t like to wait much when placing their orders. They like the process to be smooth and fast so that they can get to their other chores. You may require your client to sign into your website before buying your service to confirm their identity.
The top thing you can do to make things fast is to add a single sign-on (SSO) option. This allows the customer to log in with their social media accounts such as Gmail, Facebook, Instagram, and much more. You can confirm the customer’s identity promptly and stop fraudsters before they place an order.
Automate The Process
Relying on humans for time-consuming tasks is not the best idea because of the chance of high errors. Automating processes will allow you to find mistakes in the customer’s information easily. For example, an API for address verification will help you check whether the client’s given location is correct.
You may also use advanced tools such as API for quick suggestions and filling forms easily. The main benefit of an automated tool such as an address verification software tool is that it may be connected to authentic government databases. So they are one of the best ways to confirm a customer’s identity.
Do Not Break Any Law
Many people perform automated ID checks using API for address verification or other tools. However, you may not realize that you may be violating your customer’s privacy. This is especially true if the platform you are using does not follow the regulated rules.
If you’re using software to check the identity of a customer getting your healthcare service, you must ensure the tool follows HIPAA guidelines. You must also take the consent of your customers if you’re using their biometrics to take the information.
Breaking any law can cause you to suffer different punishments that may range from a small fine to cancellation of your business license.
Rely On Multi-Factor Authentication
One of the top ways to offer more security to your customers is by using two-step or multi-factor authentication to confirm the identity of your client. This process involves the customer getting a code on their phone number that they will have to input on the website.
The main benefit of this option is that it will allow your clients to stay safer if anyone gets access to their password. This method is also efficient and used worldwide by different companies.
You may also send a login notification to clients whenever someone is using their account for better security.
These are the top way four ways that will help you enhance the customer verification process of your company. Using an address verification software tool is good for confirming the customer’s authenticity. It will also save you from making deliveries to an incorrect location.
You may also use other APIs and connect them to different databases to ensure your customer is not a fraudster. Remember to automate different processes and avoid over-relying on your human workforce.
This is because people make more mistakes than tools such as API for address verification.